Over the last three months the directors of The Cadimage Group have invested significant time into reviewing and renewing our business strategy.
While the cost of doing this, both in $ and time, is significant I can’t recommend it more highly.
As a small business owner there is the constant trap of getting caught in the busy’ness of business. As I have heard many times you have to “work on you business not in your business.”
To help us with this process we used Helen and Greg Cross of Cross Ventures. They bring an immense amount of knowledge and experience to the table and effectively we “chewed the fat” for a couple of days talking about our business and where it could go. Helen then put together a comprehensive overview of where we are and where we want to go along with a great financial model.
Having undertaken this process I found a huge amount of clarity in what we are doing and when attending the Morgo conference I found it easy to talk about what we do and where we are going.
I was pleasantly surprised to also be congratulated by a number of people for actually taking the plunge and investing in our strategic plan. To me, having completed the exercise it seems so logical to have done it, but again it is easy to get caught in the day to day running of your business and failing to come up for air and see where you are going.
Helen and Greg provide an awesome service and are there to check up on us as we move along our path so it is now time to start implementing and constantly reviewing.
On reflection my only regret is not doing this sooner!