I’m sitting here in LA, having spent the day at AEC TECH+, and just now, I’m updating all our marketing – website, social accounts, etc. – to Codesign, Spaces’ new brand.
We’ve been in the market for over 18 months now, and while we love the Spaces name as it encapsulates our vision, we have found it a problematic name from an awareness/marketing standpoint.
Earlier this year, we decided to improve our Spaces brand, so we engaged with Simon and the team at Previously Unavailable.
We had wide-ranging discussions, and while the exercise aimed to improve and refine the Spaces brand, we were open to exploring all opportunities. With that, the name was up for review.
Change is always difficult, but being open to change is the first step to succeeding. We embarked on this journey together, working extensively with Simon, Hannah and Harry. As we explored names, colours, and messaging, we collectively developed our new brand, Codesign.
With today’s launch of Codesign, we are extremely happy with what we’ve achieved. This rebranding has opened up new possibilities and created a strong platform for our future growth and success.
You can read more over on the Codesign blog.
